Event Marketing

10 Steps to Successful Tradeshow Planning

10 Critical Steps to Trade Show Success (2020 Update)

Exhibiting at a trade show is a crucial part of your overall marketing plan, not just a way to make some quick sales. Your presence will reinforce your company’s brand recognition and define its position in the marketplace. Trade shows offer you the opportunity to garner positive publicity, generate leads, discover new suppliers and find …

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10 Steps to Planning a Conference Header

The 10 Most Important Steps to Follow When Planning a Conference

1.  Make Sure You Know Why! There are plenty of reasons that you might want to start planning a conference.  Be it educational, business oriented, industry specific or many others, you must know what you ultimately want to achieve with your conference.  Clearly defining your goals for the conference is key.  Identify a few things: What are your attendees …

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