What is trade show marketing? Trade shows are events where companies and organizations in a particular industry or market come together to showcase their products or services, network with other professionals, and learn about new trends and developments in the industry. Trade show marketing is the process of promoting a business or product at a […]
The COVID-19 outbreak has created a complicated situation and negatively impacted trade shows. How can the trade show industry recover from this situation?
Discover valuable key-metrics, tools, and apps you should be using to track and evaluate your trade show marketing success.
Find out how marketing automation can help your trade show generate more leads and ROI. Making your life as an event marketer so much easier.
A framework to guide your decision on selecting the ideal conference venue for your event.
In this article, I’d like to look at some of the most basic project management principles that can help you drive results at your next conference and ensure that it runs smoothly and efficiently.
There are around 13,000 events held in the U.S. every year. How do you choose the right trade show to attend?
We’ll be covering common conference planning mistakes that all event planners make and the ways they can be improved.
Put simply, a trade show is a marketing event that brings members of a particular industry under the same roof to display their latest products and build awareness for their services.
Exhibiting at a trade show is a crucial part of your overall marketing plan, not just a way to make some quick sales. Your presence will reinforce your company’s brand recognition and define its position in the marketplace. Trade shows offer you the opportunity to garner positive publicity, generate leads, discover new suppliers and find
1. Make Sure You Know Why! There are plenty of reasons that you might want to start planning a conference. Be it educational, business oriented, industry specific or many others, you must know what you ultimately want to achieve with your conference. Clearly defining your goals for the conference is key. Identify a few things: What are your attendees