Event Marketing

Trade Show Marketing in 2023

What is trade show marketing? Trade shows are events where companies and organizations in a particular industry or market come together to showcase their products or services, network with other professionals, and learn about new trends and developments in the industry. Trade show marketing is the process of promoting a business or product at a …

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10 Steps to Successful Tradeshow Planning

10 Critical Steps to Trade Show Success (2020 Update)

Exhibiting at a trade show is a crucial part of your overall marketing plan, not just a way to make some quick sales. Your presence will reinforce your company’s brand recognition and define its position in the marketplace. Trade shows offer you the opportunity to garner positive publicity, generate leads, discover new suppliers and find …

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10 Steps to Planning a Conference Header

The 10 Most Important Steps to Follow When Planning a Conference

1.  Make Sure You Know Why! There are plenty of reasons that you might want to start planning a conference.  Be it educational, business oriented, industry specific or many others, you must know what you ultimately want to achieve with your conference.  Clearly defining your goals for the conference is key.  Identify a few things: What are your attendees …

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