Rick Bannerman

1. Marketing budgets will shrink, but martech spending will rise. According to the annual Gartner survey, top-line marketing spending will decline for the first time in 5 years. However, last year, Gartner reported martech spending rose to 29% of the total budgets. Usually, these remain at the same level around 25%. Nevertheless, the global marketing

After our giveaway ever last week of the Tools for Titans book (Congrats to Heather M, who came away the winner), I was asked by a few people which other marketing books I’d recommend, so I put together a list of my all-time favorites that I think every marketer, entrepreneur or, well….anyone should read. Here

Unless you have been living under a rock for the past couple of weeks, you have probably heard of the latest mobile app that has taken the world by storm. Yep, it’s Pokémon Go – and it’s the most recent game in the Pokémon series that started 20 years ago. It alshas got people everywhere