Trade shows are a great way to gain exposure, present your brand and build new connections. Learn the secrets that will ensure your trade show is a success.
The COVID-19 outbreak has created a complicated situation and negatively impacted trade shows. How can the trade show industry recover from this situation?
Discover valuable key-metrics, tools, and apps you should be using to track and evaluate your trade show marketing success.
Find out how marketing automation can help your trade show generate more leads and ROI. Making your life as an event marketer so much easier.
A framework to guide your decision on selecting the ideal conference venue for your event.
We’ll be covering common conference planning mistakes that all event planners make and the ways they can be improved.
Today we want to share with you a detailed, step-by-step guide to make planning your next conference a huge success.
Put simply, a trade show is a marketing event that brings members of a particular industry under the same roof to display their latest products and build awareness for their services.
Exhibiting at a trade show is a crucial part of your overall marketing plan, not just a way to make some quick sales. Your presence will reinforce your company’s brand recognition and define its position in the marketplace. Trade shows offer you the opportunity to garner positive publicity, generate leads, discover new suppliers and find
1. Make Sure You Know Why! There are plenty of reasons that you might want to start planning a conference. Be it educational, business oriented, industry specific or many others, you must know what you ultimately want to achieve with your conference. Clearly defining your goals for the conference is key. Identify a few things: What are your attendees